Our process starts with the data, evolves with the data and generates data. In short, there’s a lot of data to process to ensure we know about our audience, how they engage with our campaign, how we can optimise our message and, ultimately, show success.
If everyone relied solely on the data, campaigns would be algorithmic and every brand would look the same. Our creative is, of course, award-winning and impactful. We always look to push boundaries and experiment and will always be known for producing work other agencies simply cannot.
Everyone who founded this agency has digital agency experience, from founding and selling digital agencies through to delivering multichannel campaigns for global brands. For us, digital is more than just online, it’s about a way of thinking in an agile and measured way. We default to digital. It is our first language.
We will always have at least one pro bono client on our books. At present, we work for Childhood Trust and Monkey Sox. We believe that working for not-for-profit clients allows us to give something back, to think in different ways and try new ways of engaging with audiences.
ARK has created several campaigns for The Childhood Trust, all of which have delivered over and above the target KPIs. Their analytical approach to campaign development, rigorous impact measurement and optimisation of our creative assets based on user data was nothing short of revolutionary and resulted in our campaigns succeeding well beyond our expectations
Laurence Guiness, Chief Executive, The Childhood Trust
Agile, creative and results-focussed: ARK is an agency redefining how data can work to enhance the creative proposition.