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2021: the year of data-driven creativity

If 2020 was all about the acceleration of digital adoption, then 2021 is the year data-driven creativity comes of age.  ARK has been leading the drive with brave clients in pioneering the adoption of customer, media and channel data to craft more effective communications.  From concept testing through to channel planning, data has enabled us to build “better” creative.

With this in mind, we have devised a short film to explain the importance of data in our process and why there has never been a better time to adopt a data-driven approach to all forms of healthcare communication.